Most agency websites you'll come across in Skåne — and across Sweden — still run on WordPress. It's familiar, plugins exist for almost anything, and it's easy to hand off to a client. We build differently, and it's worth explaining why.
The WordPress trade-off
WordPress is a database-backed CMS: every page view triggers PHP execution and a database query before HTML reaches the browser. Plugins fill the gaps — SEO, caching, forms, security — but each one adds JavaScript, CSS, and another dependency that needs updating. A typical WordPress business site ships several hundred kilobytes of plugin code before a single word of actual content loads. That shows up directly in Core Web Vitals, and Core Web Vitals are a ranking signal Google uses in Search.
What a static Next.js site does differently
We build with Next.js and export the site as static HTML, CSS and JavaScript — no server, no database, no PHP runtime. Every page is pre-built at deploy time and served directly from Cloudflare's edge network. There's no plugin stack to patch, no admin panel to secure against brute-force logins, and no database to back up.
The practical difference:
- Load speed. Static files served from the edge load in a fraction of the time of a database-rendered page, especially on mobile connections.
- SEO control. Canonical tags, hreflang, sitemaps and structured data are written directly into the code — not bolted on through a plugin that can silently break on update.
- Fewer moving parts. No WordPress core, theme or plugin updates. Fewer updates means fewer opportunities for something to break or get compromised.
Where WordPress still makes sense
If a client needs a large team of non-technical editors publishing dozens of posts a week through a familiar dashboard, WordPress (or a proper headless CMS) is a reasonable choice. Most small and mid-sized businesses in Skåne don't have that need — they need a fast, accurate site that ranks well and rarely changes its structure.
That's the site we build every time.